Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Olivia Rodrigo Joins Glossier as Celebrity Spokesperson - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry

Olivia Rodrigo Joins Glossier as Celebrity Spokesperson

The ‘Drivers License’ singer will lend her voice to product initiatives, creative content and more.

Author Image

By: Charlie Sternberg

Associate Editor

Singer-songwriter and actress Olivia Rodrigo has joined beauty brand Glossier as its first-ever celebrity spokesperson.
 
The 19-year-old “Drivers License” singer will lend her voice and perspective to initiatives spanning product, content and creative campaigns, all while connecting with the Glossier community.
 
Rodrigo’s first Glossier campaign focuses on authenticity, centered on the motto, “You Look Good.” See Rodrigo promoting the campaign in an Instagram post below:
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Olivia Rodrigo (@oliviarodrigo)


To kick off the partnership, three of Rodrigo’s Glossier products of choice—Boy Brow pomade, Ultralip tint and Pro Tip liquid eyeliner—are now available in a bundle dubbed “Olivia’s Favorites.”

Related News

Earlier this year, Glossier laid off over 80 employees, or about one third of its corporate workforce.

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters

Topics